Squid Game Logo

I find the Squid Game show logo speaks to the power of iconography and representative design beyond the boundaries of language. The producers/designers were able to translate a traditionally Korean game into a mere sequence of shapes, embed that into the Korean language and then even into the English language. Whether the viewer can understand Korean or not, they can appreciate the shaped messages in the logo and those that exist within the show, which I think surely contributes to the international recognition it’s receiving.

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