“Man” by Steve Cutts

As I start brainstorming for our PSA topics and dive into the strategies and art of animation, I immediately thought of a very famous video created by Steve Cutts. The animation is about how humans are destroying earth by wasting resources, acting irrationally, encouraging mass consumption, killing animals, and inflicting detrimental and irreversible destruction. The simple colors, meticulous art style, and irony of the background music together create an extremely dark and dystopian theme; The cruelty and arrogance of humans are emphasized and directly displayed. After revisiting the video, I am even more impressed because the whole animation is made in Flash and After Effects.

Click to view the animator’s YouTube channel

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